Friday, March 10, 2006

Lynx Clicker

Wow has anybody seen the lastest Lynx advertisement for their new deoderant 'lynx click'? Ben Affleck doesn't look half bad, that coming from a lesbian is very complimentry.

Howwwwwwwwever. It is, from a guys perspective, an ingenious marketing strategy, sexy women in the advert, good looking guy checking them out.

But what an absolute piggishly male chauvinistic idea to come up with. Now, I know they're trying to advertise a man's deoderant and we all know that men think of all but.... hmm, two things? Women and sports.

But not necessarily in that order.

Not only are lynx advertising their product by giving Ben Affleck a 'clicker' that he presses everytime he sees a sexy woman, but they are giving these 'clickers' away!... these bloody clickers given to builders can you imagine?

If only Impulse deoderant could come up with an idea for women to tally the amount of times they get treated like 'objects' throughout the day.

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